Optimal Symptomatic Treatment for the Common Cold
For adults and older children with the common cold, use combination antihistamine-decongestant-analgesic products as first-line therapy, which provide significant symptom relief in approximately 1 in 4 patients, and consider adding zinc lozenges (≥75 mg/day) only if within 24 hours of symptom onset. 1, 2
First-Line Treatment Algorithm
For Multiple Symptoms (Most Patients)
- Start with a fixed-dose combination product containing a first-generation antihistamine + decongestant + analgesic 1, 2
For Isolated Single Symptoms
Nasal congestion: Short-term oral decongestant (pseudoephedrine or phenylephrine) OR topical nasal decongestant 1, 2
Runny nose (rhinorrhea): Ipratropium bromide nasal spray 1, 2
Headache, body aches, fever: NSAIDs (ibuprofen 400-800 mg every 6-8 hours) 1, 2
Evidence-Based Adjunctive Therapies
Zinc Supplementation (Time-Critical)
- Use zinc acetate or zinc gluconate lozenges at ≥75 mg/day ONLY if started within 24 hours of symptom onset 3, 1, 2
- Significantly reduces cold duration when timing criteria met 3, 1, 2
- Critical pitfall: No benefit if symptoms already established beyond 24 hours 2
- Potential side effects include bad taste and nausea 1, 2
Nasal Saline Irrigation
- Provides modest symptom relief, particularly beneficial in children 1, 2
- Helps dilute secretions and facilitate elimination 2
- No adverse effects 2
Vitamin C
- May be worth trying on an individual basis given consistent effect on duration and severity, low cost, and safety profile 3, 1
- More effective as prophylaxis than treatment 6
What Does NOT Work (Avoid These)
Never Use
Antibiotics: No benefit for uncomplicated common cold and contribute to antimicrobial resistance 1, 2, 7
- Only 0.5-2% of viral URIs develop bacterial complications 2
Intranasal corticosteroids: No evidence supporting use for common cold symptom relief 3, 1, 7
Ineffective Therapies
- Non-sedating (newer generation) antihistamines alone: Limited benefit, no clinically significant effect on nasal obstruction, rhinorrhea, or sneezing 1, 2
- Steam/heated humidified air: No proven benefits 1
- Echinacea products: Most preparations ineffective 3, 1
- Codeine: Not shown to effectively treat cold-related cough 8, 6
Special Populations
Children
- Do not use OTC cough and cold medications in children younger than 4 years due to potential harm without benefit 6
- Acetaminophen/paracetamol for fever and pain 2
- Nasal saline irrigation particularly beneficial 1, 2
- Buckwheat honey for cough in older children 6
Pregnant Women
- Acetaminophen/paracetamol is first-line for pain and fever 2
When to Suspect Bacterial Complications
Only consider bacterial infection if at least 3 of these 5 criteria are present: 2, 7
- Discolored (purulent) nasal discharge
- Severe local facial pain (unilateral)
- Fever >38°C (100.4°F) persisting beyond 3 days or appearing after initial improvement
- "Double sickening" pattern (initial improvement followed by worsening)
- Elevated inflammatory markers
Common pitfall: Do not diagnose bacterial sinusitis in the first 10 days of symptoms—87% of patients show sinus abnormalities on CT during viral colds that resolve without antibiotics 2