Treatment of Cold Symptoms
For adults with the common cold, use combination antihistamine-decongestant-analgesic products as first-line therapy, which provide significant symptom relief in approximately 1 in 4 patients. 1
First-Line Symptomatic Treatment
Combination products containing a first-generation antihistamine (such as brompheniramine), a decongestant (such as pseudoephedrine), and an analgesic (acetaminophen or NSAID) are strongly recommended for adults with multiple cold symptoms. 2, 1 The American College of Chest Physicians (ACCP) guidelines specifically recommend first-generation antihistamine/decongestant combinations or naproxen as first-line therapy unless contraindications exist (glaucoma, benign prostatic hypertrophy, uncontrolled hypertension, renal failure, gastrointestinal bleeding, or heart failure). 2
Targeted Single-Symptom Management
When patients have isolated symptoms, single-agent therapy is appropriate:
For Nasal Congestion
- Oral decongestants (pseudoephedrine) or topical nasal decongestants (oxymetazoline) provide modest relief but must be limited to short-term use (maximum 3 days) to prevent rebound congestion. 2, 1
For Runny Nose (Rhinorrhea)
- Ipratropium bromide nasal spray is highly effective for reducing rhinorrhea, though it does not improve nasal congestion and may cause minor nasal dryness. 1, 3
For Pain, Headache, and Malaise
- NSAIDs (ibuprofen or naproxen) effectively relieve headache, ear pain, muscle/joint pain, and malaise, and also improve sneezing. 2, 1
- Acetaminophen may help relieve nasal obstruction and rhinorrhea but does not improve other cold symptoms. 1, 4
For Cough
- Central cough suppressants (codeine, dextromethorphan) have limited efficacy for URI-related cough and are not recommended. 2, 5 The ACCP guidelines give these a grade D recommendation (no benefit) for cough due to upper respiratory infections. 2
Evidence-Based Adjunctive Therapies
Zinc Supplementation
Zinc acetate or gluconate lozenges at doses ≥75 mg/day started within 24 hours of symptom onset significantly reduce cold duration. 2, 1 This timing is critical—zinc is ineffective if started after the 24-hour window. 6 Potential side effects include bad taste and nausea. 1
Nasal Saline Irrigation
Saline nasal irrigation provides modest symptom relief without significant adverse effects or drug interactions. 1, 3
Vitamin C
Vitamin C may be worth trying on an individual basis given its consistent effect on duration and severity, low cost, and safety profile. 2, 1
Treatments to Avoid
Antibiotics
Antibiotics have no role in treating the common cold, provide no symptom relief, and contribute to antimicrobial resistance with significant adverse effects. 2, 1, 3 The ACCP guidelines explicitly state antibiotics are not indicated for acute cough from the common cold. 2
Ineffective Medications
- Newer non-sedating antihistamines (loratadine, cetirizine, fexofenadine) are ineffective for cold symptoms. 2
- Intranasal corticosteroids provide no symptomatic relief for the common cold. 2, 1
- Echinacea products do not provide significant benefits. 2, 1
- Over-the-counter combination cold medications are not recommended unless they contain older antihistamine-decongestant ingredients. 2
Clinical Course and When to Reassess
Cold symptoms typically last 7-10 days, with approximately 25% of patients having symptoms for up to 14 days, which is normal and does not indicate bacterial infection. 1, 6 Only 0.5-2% of viral upper respiratory infections develop bacterial complications. 6
Reassess if:
- Symptoms worsen after initial improvement ("double sickening") 6
- Symptoms persist beyond 10 days without any improvement 6
- High fever (>38°C/100.4°F) develops, especially after day 3 6
- Severe unilateral facial pain occurs 6
Common Pitfalls to Avoid
- Do not prescribe antibiotics based on symptom duration alone or patient pressure—prolonged symptoms up to 14 days are normal for viral colds. 1, 6
- Limit decongestant use to short-term only (maximum 3 days)—prolonged use causes rebound congestion. 2, 1
- Do not miss the 24-hour window for zinc effectiveness—it must be started within 24 hours of symptom onset. 1, 6
- Avoid first-generation antihistamine/decongestant combinations in patients with glaucoma, benign prostatic hypertrophy, uncontrolled hypertension, renal failure, gastrointestinal bleeding, or heart failure. 2