Treatment of the Common Cold
The common cold should be managed with symptomatic therapy only—antibiotics are never indicated and combination antihistamine-decongestant-analgesic products provide the most effective relief for adults with multiple symptoms. 1
Core Management Principle
The common cold is a self-limited viral illness that resolves in 7-10 days without specific treatment. 1 Antibiotics provide no benefit, increase adverse effects, and contribute to antimicrobial resistance—they should never be prescribed for uncomplicated common cold. 1
Patients should be counseled that symptoms typically last up to 2 weeks, and this duration alone does not indicate bacterial infection or need for antibiotics. 1
First-Line Symptomatic Treatment
For Multiple Symptoms (Preferred Approach)
Combination antihistamine-analgesic-decongestant products are the most effective first-line therapy, providing significant symptom relief in approximately 1 out of 4 patients. 1, 2 These combinations work better than single agents for managing the constellation of cold symptoms including nasal congestion, rhinorrhea, headache, and malaise. 1, 2
- First-generation antihistamines (such as brompheniramine) combined with sustained-release pseudoephedrine effectively reduce postnasal drainage, sneezing, throat clearing, and congestion. 1
- The European Position Paper on Rhinosinusitis confirms these combinations have general benefit in adults and older children, though benefits must be weighed against potential side effects. 1
For Targeted Single Symptoms
Nasal Congestion:
- Oral decongestants (pseudoephedrine) or topical nasal decongestants (oxymetazoline) have small positive effects on subjective nasal congestion. 1
- Critical caveat: Limit topical decongestants to short-term use only (maximum 3 days) to avoid rebound congestion. 1, 2
Rhinorrhea (Runny Nose):
- Ipratropium bromide nasal spray is highly effective for reducing rhinorrhea specifically, though it has no effect on nasal congestion. 1, 2
- Side effects are generally well-tolerated and self-limiting (nasal dryness). 1
Pain, Headache, Fever:
- NSAIDs (ibuprofen, naproxen) effectively relieve headache, ear pain, muscle/joint pain, and malaise, and also improve sneezing. 1, 2
- Paracetamol (acetaminophen) may help nasal obstruction and rhinorrhea but does not improve other cold symptoms like sore throat, malaise, or cough. 1
Cough:
- Dextromethorphan may provide modest benefit for cough suppression to help sleep, though evidence is limited. 3
- Naproxen can help decrease cough associated with the common cold. 1
Evidence-Based Adjunctive Therapies
Zinc Lozenges:
- Zinc acetate or gluconate lozenges at ≥75 mg/day significantly reduce cold duration if started within 24 hours of symptom onset. 1, 2
- This is a critical time window—zinc is only effective if initiated early. 1, 2
- Potential side effects include bad taste and nausea, which must be weighed against benefits. 1, 2
Nasal Saline Irrigation:
- Provides modest symptom relief, particularly in children, and is safe without significant adverse effects. 1, 2
Vitamin C:
- May be worth trying individually given consistent effects on duration and severity, low cost, and excellent safety profile. 1, 2
- The European Position Paper notes that while prophylactic vitamin C has some benefit, therapeutic use may be worthwhile for individual patients to test. 1
Treatments That Do NOT Work
Avoid these ineffective or harmful interventions:
- Antibiotics: No benefit for uncomplicated common cold, increase adverse effects, and promote antimicrobial resistance. 1, 2
- Newer non-sedating antihistamines (loratadine, cetirizine, fexofenadine): Ineffective for cold symptoms and should not be used. 1
- Intranasal corticosteroids: No evidence of benefit for common cold symptom relief. 1, 2
- Echinacea: Not shown to provide significant benefits for treating colds. 1, 2
- Steam/heated humidified air: No proven benefits or harms. 1
- Vaccines: No conclusive results support vaccines for preventing the common cold (unlike influenza). 1
Treatment Algorithm
Step 1: Assess symptom severity and number of symptoms
- Multiple symptoms → Combination antihistamine-decongestant-analgesic product 1, 2
- Single dominant symptom → Targeted single-agent therapy (see above) 1, 2
Step 2: Add adjunctive therapy if within 24 hours of onset
Step 3: Consider additional symptomatic relief
Step 4: Patient education
- Expected duration: 7-10 days (up to 14 days in 25% of patients is normal) 1
- No antibiotics needed 1
- Follow up only if symptoms worsen or persist beyond 10 days without any improvement 1
Red Flags Requiring Reassessment
Do NOT diagnose bacterial sinusitis during the first week of symptoms—viral rhinosinusitis causes sinus inflammation that appears identical to bacterial infection on imaging. 1
Consider bacterial complication or specialist referral if:
- Symptoms persist >10 days without any improvement 1
- High fever (>39°C) with purulent nasal discharge or facial pain for ≥3 consecutive days 1
- "Double sickening"—worsening symptoms after initial improvement around day 5 1
- Development of complications: acute otitis media, bacterial sinusitis, asthma exacerbation 1
Common Pitfalls to Avoid
- Prescribing antibiotics based on symptom duration alone or patient pressure—approximately 30% of common cold visits result in inappropriate antibiotic prescriptions. 1
- Prolonged decongestant use—strictly limit topical decongestants to 3 days maximum to prevent rebound congestion. 1, 2
- Missing the 24-hour window for zinc—zinc supplementation only works if started within the first day of symptoms. 1, 2
- Using newer antihistamines—these are completely ineffective for cold symptoms despite being effective for allergies. 1
- Unrealistic patient expectations—clearly communicate that symptoms lasting up to 2 weeks is normal and does not indicate treatment failure or need for antibiotics. 1
Prevention Counseling
Handwashing with soap and water is the single most effective prevention measure because the common cold spreads primarily through direct hand contact with contaminated surfaces. 4 Alcohol hand rubs are less effective against cold viruses. 4