Treatment of the Common Cold
For patients with the common cold, use combination antihistamine-decongestant-analgesic products as first-line therapy, as they provide superior symptom relief with approximately 1 in 4 patients experiencing significant improvement—antibiotics are never indicated and the illness is self-limiting, typically resolving in 7-10 days. 1, 2
First-Line Symptomatic Treatment
Combination products are more effective than single agents and should be your default approach for patients with multiple cold symptoms 3, 1, 2:
- Use first-generation antihistamine (brompheniramine) + sustained-release pseudoephedrine for congestion, rhinorrhea, sneezing, and throat clearing 1
- These combination products reduce treatment failure with an odds ratio of 0.47 (95% CI 0.33-0.67; number needed to treat = 5.6) 1
- Start treatment within the first 2 days of symptom onset for maximum efficacy—delayed treatment beyond day 2 is significantly less effective 4
- Use two tablets at first dosing rather than one for dose-dependent superior efficacy 4
Targeted Single-Agent Therapy
When patients have isolated symptoms, use these specific agents 1, 2:
For Nasal Congestion
- Oral pseudoephedrine or topical oxymetazoline provide modest benefit 1, 2
- Critical warning: Limit topical decongestants to 3-5 days maximum to avoid rebound congestion (rhinitis medicamentosa) 1
For Rhinorrhea
- Ipratropium bromide nasal spray is highly effective for runny nose but does not improve congestion 1, 2
For Pain, Headache, and Malaise
- NSAIDs (ibuprofen 400-800 mg every 6-8 hours or naproxen) effectively relieve headache, ear pain, muscle/joint pain, malaise, and also improve sneezing 3, 1, 2
- Acetaminophen may help nasal obstruction and rhinorrhea but does not improve sore throat, malaise, sneezing, or cough 1, 5
For Cough
- Dextromethorphan 60 mg for maximum effect, though standard OTC doses are likely subtherapeutic 1
- Honey and lemon is recommended as a simple, inexpensive home remedy 1
- Menthol inhalation provides acute but short-lived suppression 1
- Avoid codeine and other opiates—they have limited efficacy for URI-related cough and significant adverse effects 3, 1
Evidence-Based Adjunctive Therapies
Zinc Lozenges (Time-Critical)
- Use zinc acetate or zinc gluconate lozenges at ≥75 mg/day ONLY if started within 24 hours of symptom onset 3, 1, 2
- This significantly reduces cold duration, but there is no benefit if symptoms are already established beyond 24 hours 1, 2
- Potential side effects include bad taste and nausea 1, 2
Nasal Saline Irrigation
- Provides modest symptom relief, particularly beneficial in children 3, 1, 2
- Helps dilute secretions and facilitate elimination 1
Vitamin C
- May be worthwhile for individual patients to test on a case-by-case basis given its consistent effect on duration and severity, low cost, and safety 3, 2
What Does NOT Work—Avoid These
Do not prescribe antibiotics—they have no benefit for uncomplicated common cold, contribute to antimicrobial resistance, and cause significant adverse effects 3, 1, 2, 6, 7:
- Antibiotics are prescribed inappropriately in 65-80% of acute bronchitis cases, which are predominantly viral 3
Do not use newer non-sedating antihistamines (loratadine, cetirizine, fexofenadine)—they are ineffective for cold symptoms 3, 1, 2
Do not prescribe intranasal corticosteroids for acute cold symptoms—they provide no benefit 3, 1, 2
Do not recommend over-the-counter combination cold medications unless they contain older antihistamine-decongestant ingredients—most have not been proven effective in randomized controlled trials 3
Do not use zinc preparations if symptoms have been present for more than 24 hours 1, 2
Do not use Echinacea products—they have not been shown to provide benefits for treating colds 3, 2
Do not use steam or heated humidified air—current evidence shows no benefits or harms 3, 2
When Symptoms Persist Beyond 10 Days
Approximately 25% of patients continue with cough and nasal discharge up to 14 days—this is normal and does not indicate bacterial infection 1, 2:
- Symptoms persisting >10 days without improvement classify as post-viral rhinosinusitis 1
- Consider intranasal corticosteroids for post-viral symptoms 1
- Continue symptomatic treatment with combination products 1
- Only suspect bacterial infection if at least 3 of 5 criteria are present: discolored (purulent) nasal discharge, severe local pain, fever >38°C (100.4°F), "double sickening" pattern (initial improvement followed by worsening), elevated inflammatory markers 1
- Key point: Only 0.5-2% of viral URIs develop bacterial complications 1
Red Flags Requiring Further Evaluation
Reassess or refer if the patient has 1:
- Hemoptysis (any amount warrants chest radiograph)
- Fever >38°C (100.4°F) persisting beyond 3 days or appearing after initial improvement
- Severe unilateral facial pain suggesting bacterial sinusitis
- "Double sickening" pattern (initial improvement followed by worsening)
- Acute breathlessness requiring assessment for asthma
- Suspected foreign body inhalation
Common Pitfalls to Avoid
Do not diagnose bacterial sinusitis in the first 10 days of symptoms—87% of patients show sinus abnormalities on CT during viral colds that resolve without antibiotics 1
Do not misdiagnose acute bronchitis—this diagnosis is often overused and leads to inappropriate antibiotic prescriptions; rule out common cold, asthma, and chronic bronchitis exacerbations first 3
Do not use prolonged topical decongestants—strictly limit to 3-5 days to prevent rebound congestion 1
Do not miss the 24-hour window for zinc effectiveness—after this timeframe, zinc provides no benefit 1, 2
Patient Education
- Cold symptoms typically last 7-10 days
- Up to 25% may have symptoms for 14 days, which is normal
- The illness is self-limiting and viral—antibiotics will not help
- Treatment focuses on symptom relief, not cure