Treatment of the Common Cold
First-Line Therapy
For adults with the common cold, start with a first-generation antihistamine/decongestant combination (such as brompheniramine with sustained-release pseudoephedrine) as the primary treatment, which provides substantial symptom relief in approximately 1 in 4 patients. 1, 2, 3
Primary Medication Options
- First-generation antihistamine/decongestant combinations are the most effective single intervention, significantly reducing nasal congestion, postnasal drainage, sneezing, throat clearing, and cough 1, 2, 4
- NSAIDs (naproxen, ibuprofen) should be added for headache, malaise, myalgia, sore throat, and fever—naproxen specifically decreases cough associated with the common cold 1, 2, 4
- The combination of ibuprofen/pseudoephedrine is most effective when started within the first 2 days of symptom onset and when using two tablets at first dosing rather than one 5
Medications That Do NOT Work
- Never prescribe antibiotics for the common cold—they provide zero benefit for symptom reduction or illness duration and significantly increase adverse effects and antimicrobial resistance 1, 2, 3, 6
- Newer non-sedating antihistamines (loratadine, cetirizine, fexofenadine) are completely ineffective for common cold symptoms 1, 3, 4, 6
- Intranasal corticosteroids provide no symptomatic relief for the common cold 1, 3
- Central cough suppressants (codeine, dextromethorphan) have limited efficacy for URI-related cough and are not recommended 1, 3, 6
- Zinc preparations are not recommended for acute cough due to the common cold 1
- Over-the-counter combination cold medications lack evidence unless they contain older antihistamine/decongestant ingredients 1, 2
Special Considerations for Patients with Asthma or COPD
Asthma Patients
- Monitor closely for asthma exacerbation, which is a recognized complication of the common cold 2
- Do not use albuterol for acute or chronic cough not due to asthma—it is ineffective 1
- The standard first-generation antihistamine/decongestant combination remains appropriate unless contraindicated 1, 2
COPD Patients
- Inhaled ipratropium bromide is the only inhaled anticholinergic recommended for cough suppression in patients with URI or chronic bronchitis—it provides substantial benefit 1, 2
- Ipratropium nasal spray is highly effective for reducing rhinorrhea, though it does not improve nasal congestion 3, 6
- Continue standard COPD maintenance therapy (regular β2 agonist and anticholinergic combinations) as prescribed 1
- Do not use albuterol specifically for the cold-related cough unless the patient has underlying asthma or COPD requiring it 1
Additional Evidence-Based Therapies
Moderately Effective Options
- Zinc lozenges (acetate or gluconate at ≥75 mg/day) significantly reduce cold duration if started within 24 hours of symptom onset, though benefits must be weighed against adverse effects like nausea and bad taste 1, 2, 3, 6
- Nasal saline irrigation provides modest symptom relief without drug interactions or significant adverse effects 3
- Vitamin C may provide individual benefit given its consistent effect on duration and severity, low cost, and safety—worth trying on an individual basis 1, 3
Ineffective Therapies to Avoid
- Echinacea products have not been shown to provide benefits 1, 3
- Acetaminophen may help nasal obstruction and rhinorrhea but does not improve sore throat, malaise, sneezing, or cough 7, 8
Expected Clinical Course and Red Flags
Normal Duration
- Cold symptoms typically last 7-10 days, with approximately 25% of patients having symptoms for up to 14 days—this is normal and does not indicate bacterial infection 1, 2, 3
- On day 14, approximately 25% of untreated patients continue to have symptoms of cough, postnasal drainage, and throat clearing 1
When to Reassess for Complications
- Biphasic course (initial improvement followed by worsening) suggests bacterial sinusitis or pertussis and requires different management 2, 4
- Symptoms persisting more than 10 days without any improvement classify as post-viral rhinosinusitis 3
- Do not diagnose bacterial sinusitis during the first week of symptoms—87% of patients with recent-onset colds have sinus abnormalities on CT scan that resolve without antibiotics 1
- Only 0.5-2% of viral upper respiratory infections develop bacterial complications 3
- Reassess if high fever develops, focal chest signs appear, dyspnea or hypoxemia occurs, or symptoms worsen after initial improvement 2, 4
Critical Pitfalls to Avoid
- Do not prescribe antibiotics based on symptom duration alone or patient/family pressure—purulent (green or yellow) sputum does not signify bacterial infection 1, 3
- Limit topical decongestants to short-term use only to prevent rhinitis medicamentosa (rebound congestion) 1, 3
- Use decongestants cautiously in patients with hypertension (may elevate blood pressure) or diabetes (pseudoephedrine may elevate blood glucose) 4
- Emphasize handwashing as the most effective method to reduce transmission 2
- Advise patients that symptoms can last up to 2 weeks and instruct them to follow up only if symptoms worsen after initial improvement or exceed 2 weeks 2, 3