Supportive Treatment for the Common Cold
For otherwise healthy adults with the common cold, combination antihistamine-decongestant-analgesic products provide the most effective symptom relief, with approximately 1 in 4 patients experiencing significant improvement—antibiotics are never indicated as the common cold is a self-limited viral illness. 1, 2
First-Line Symptomatic Management
Combination Therapy (Most Effective)
- Use combination antihistamine-decongestant-analgesic products as first-line treatment for multiple symptoms, as they demonstrate superior efficacy compared to single agents with an odds ratio of treatment failure of 0.47 (95% CI 0.33-0.67; number needed to treat 5.6). 1, 2
- Effective combinations include first-generation antihistamines (brompheniramine) plus sustained-release pseudoephedrine, which reduce congestion and rhinorrhea. 2
- Important caveat: These combinations are effective in adults and older children but have no evidence of effectiveness in young children under 4 years. 1
Targeted Single-Agent Therapy
For Nasal Congestion:
- Oral decongestants (pseudoephedrine or phenylephrine) provide modest positive effects on subjective nasal congestion. 1, 2
- Topical nasal decongestants (oxymetazoline) are effective but must be limited to 3-5 days maximum to avoid rebound congestion (rhinitis medicamentosa). 2, 3
For Rhinorrhea (Runny Nose):
- Ipratropium bromide nasal spray is highly effective for reducing rhinorrhea but has no effect on nasal congestion. 1, 2
- Side effects are generally well-tolerated and self-limiting (nasal dryness). 1, 2
For Pain, Fever, and Systemic Symptoms:
- NSAIDs (ibuprofen 400-800 mg every 6-8 hours) are the preferred analgesic, providing significant benefits for headache, ear pain, muscle/joint pain, and malaise, while also improving sneezing. 1, 2
- Paracetamol (acetaminophen) may help nasal obstruction and rhinorrhea but does not improve other cold symptoms including sore throat, malaise, or cough. 1
Evidence-Based Adjunctive Therapies
Zinc Supplementation (Time-Sensitive)
- Zinc lozenges (≥75 mg/day as zinc acetate or zinc gluconate) significantly reduce cold duration BUT only if started within 24 hours of symptom onset. 1, 2
- Critical pitfall: No benefit if symptoms are already established beyond 24 hours—this narrow therapeutic window is essential for efficacy. 2, 3
- Potential side effects include bad taste and nausea. 2, 4
Nasal Saline Irrigation
- Provides modest symptom relief by diluting secretions and facilitating elimination, particularly beneficial in children. 1, 2
- Safe option without drug interactions or significant adverse effects. 3
Vitamin C
- May be worthwhile for individual patients to trial given consistent effects on duration and severity in regular supplementation studies, low cost, and excellent safety profile. 1
What Does NOT Work (Avoid These)
Never Prescribe
- Antibiotics have no benefit for uncomplicated common cold, do not reduce symptom duration or prevent complications, and significantly increase adverse effects (odds ratio 3.6,95% CI 2.21-5.89 in adults). 1, 2, 5
- Antibiotics contribute to antimicrobial resistance without clinical benefit. 1, 4
Ineffective Treatments
- Intranasal corticosteroids provide no symptomatic relief for acute common cold. 2, 3, 4
- Non-sedating antihistamines (loratadine, cetirizine, fexofenadine) are ineffective. 3, 4
- Antihistamines alone have only limited short-term benefit (days 1-2) with no clinically significant effect on nasal obstruction, rhinorrhea, or sneezing. 1, 4
- Steam or heated humidified air shows no benefits or harms. 1
- Echinacea products have not been shown to provide treatment benefits. 1, 4
Clinical Course and When to Reassess
Expected Timeline
- Cold symptoms typically last 7-10 days, with up to 25% of patients experiencing symptoms for 14 days—this prolonged duration is normal and does not indicate bacterial infection. 1, 2, 4
- Inform patients that symptoms can persist up to 2 weeks to manage expectations and prevent inappropriate antibiotic requests. 1, 4
Red Flags Requiring Reassessment
- Fever >38°C (100.4°F) persisting beyond 3 days or appearing after initial improvement. 2
- "Double sickening" pattern: initial improvement followed by worsening after 5 days. 1, 2
- Symptoms persisting >10 days without any improvement (classify as post-viral rhinosinusitis). 2, 3
- Severe unilateral facial pain suggesting bacterial sinusitis. 2
Important Context
- Only 0.5-2% of viral upper respiratory infections develop bacterial complications—the vast majority resolve without antibiotics. 2, 3
- Common pitfall: Do not diagnose bacterial sinusitis in the first 10 days of symptoms, as 87% of patients show sinus abnormalities on CT during viral colds that resolve without antibiotics. 2
Treatment Algorithm Summary
- Multiple symptoms: Start combination antihistamine-decongestant-analgesic product 2, 4
- Add zinc lozenges (≥75 mg/day) if within 24 hours of symptom onset 2, 3, 4
- For predominant rhinorrhea: Add ipratropium bromide nasal spray 2, 4
- For pain/fever: NSAIDs preferred over acetaminophen 2, 4
- Consider nasal saline irrigation for additional modest benefit 2, 3
- Reassure patient about self-limited nature (7-14 days) and avoid antibiotics 1, 2