Management of Itchy Rashes in Adults
Start with second-generation H1 antihistamines (fexofenadine 180 mg daily or loratadine 10 mg daily) combined with liberal emollient application as first-line therapy for most itchy rashes in adults without significant past medical history. 1, 2
Initial Clinical Assessment
Distinguish between urticaria (hives) and other rashes by examining weal duration and characteristics:
- Urticaria weals last 2-24 hours and leave no residual marks; physical urticaria weals typically resolve within 1 hour (except delayed pressure urticaria) 1
- If individual weals persist >24 hours, consider urticarial vasculitis and obtain skin biopsy 1
- Look for primary lesions (indicating diseased skin) versus secondary lesions from scratching (excoriations, lichenification) 3
- Examine finger webs, anogenital region, nails, and scalp systematically 3
Obtain targeted history focusing on:
- Timing: acute (<6 weeks) versus chronic (>6 weeks) 1
- Triggers: foods, medications (especially NSAIDs, ACE inhibitors, opioids), physical factors (pressure, cold, heat, water) 1
- Associated symptoms: angioedema, systemic symptoms 1
First-Line Treatment Algorithm
For Urticaria (Hives)
Step 1: Second-generation H1 antihistamines at standard doses 1, 2
- Fexofenadine 180 mg daily OR loratadine 10 mg daily
- These are the mainstay of therapy with over 40% response rate 1
Step 2: If inadequate response after 2 weeks, increase antihistamine dose up to 4-fold 1
- This is common practice when benefits outweigh risks, even above manufacturer's licensed recommendations 1
Step 3: Add H2 antihistamines or leukotriene antagonists 1
- Combine H1 with H2 antagonists (e.g., fexofenadine plus cimetidine) for enhanced effect 2
- Add antileukotrienes for resistant cases 1
Step 4: Consider sedating antihistamine at night only 1
Avoid oral corticosteroids except for:
- Severe acute urticaria with mouth/airway angioedema (short course only) 1
- Delayed pressure urticaria or urticarial vasculitis (may require prolonged treatment) 1
For Non-Urticarial Itchy Rashes
Topical therapy:
- Apply emollients with high lipid content liberally (at least once daily, preferably multiple times) to restore skin barrier 2, 4
- Topical corticosteroids: Hydrocortisone 1% applied 3-4 times daily for up to 2 weeks for mild inflammation 5; betamethasone valerate 1-3 times daily for more severe cases 6
- Alternative topical agents: Clobetasone butyrate or menthol preparations 2
- Topical doxepin: Maximum 8 days, limit to 10% body surface area, do not exceed 12g daily 4
Avoid:
- Crotamiton cream (Strength B recommendation against) 4
- Topical capsaicin or calamine lotion for generalized pruritus 4
Investigations (Only When Indicated)
For acute urticaria (<6 weeks): No investigations needed unless history suggests specific allergen 1
For chronic urticaria (>6 weeks) not responding to antihistamines: 1, 2
- Complete blood count with differential (to detect eosinophilia, leucopenia)
- Erythrocyte sedimentation rate (usually normal in chronic ordinary urticaria; elevated in vasculitis)
- Thyroid function tests and thyroid autoantibodies (14% have thyroid autoimmunity vs 6% in controls) 1
For generalized pruritus without primary skin lesions (after 2-week trial of emollients/steroids fails): 2, 7
- Liver function tests, urea and electrolytes, thyroid-stimulating hormone
- Fasting glucose or hemoglobin A1C
- Iron studies
- Consider: bile acids, antimitochondrial antibodies if liver disease suspected 2
- Consider: HIV and hepatitis serologies if risk factors present 2
Special testing:
- Patch testing for suspected allergic contact dermatitis: facial/eyelid involvement, flexural neck involvement, vesicular hand lesions, recalcitrant disease, unusual distribution 1
- Autologous serum skin test (ASST) for suspected autoimmune urticaria (30% of chronic urticaria cases) 1
Critical Pitfalls to Avoid
- Do not use long-term sedating antihistamines except in palliative care due to dementia risk 2, 4
- Do not prescribe inadequate quantities of emollients; patients need sufficient amounts for liberal application 4
- Do not miss secondary bacterial infection in scratched skin—look for crusting, weeping, purulent discharge and treat with doxycycline 100 mg twice daily for at least 2 weeks 4
- Do not perform extensive investigations in mild chronic urticaria responding to antihistamines 1
- Do not ignore medication review—drug-induced pruritus accounts for 12-25% of cases 1, 2
When to Escalate
Refer to dermatology if:
Consider systemic disease workup in: